In this one-day course, you will learn the fundamentals of a customer journey. You will then explore Contact Builder and how to set up your data in order to leverage the data in Journey Builder. In Journey Builder, you will learn to create and develop strategic customer interactions within various Journey Builder activities.
01. Who Should Attend
- Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications.
- Content editors and publishers who will assist in the setup of customer journeys.
- Channel managers who are responsible for the marketing automation channel within an organization.
03. Course Objectives
- Engage in critical thinking in regards to the customer journey.
- Create and relate data structures in Contact Builder.
- Build an interaction with various activities.
- Optimize journeys through versioning.
Dutch or English
The course days are facilitated by experienced and certified Salesforce instructors.
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