Right now the world is changing rapidly. One of the biggest drivers behind those changes is big data. Consumers are aware of this trend and expect data to be used to streamline their user experience. However, is the data you collect sufficient to really get to know your customers? To predict their next step in the customer journey, even before they’ve made their choice? It is possible. But how?
Explore data and discover insights
The amount of user data is growing every day. The combined total is now 33 zettabytes, but IDC – the global market information agency – expects this number to grow by more than 175ZB by 2025. This amounts to growth of 61% per year. Manually analysing this large amount of data has become an enormous challenge.
Salesforce has addressed this challenge with Einstein Analytics: a portfolio of advanced AI-driven analytical apps. Users can explore data and discover insights – from a simple point-of-sale dashboard to advanced and complex forecasting decisions. The solution is integrated directly into Salesforce.
Better, smarter, and more personal with Einstein from Salesforce
Einstein Analytics enables sales managers, service employees, marketers, and analysts to use the right insights to make customer interactions smarter, offer personalised services, and make the right decisions. No need to build mathematical models, write algorithms, or have experts dig into the data: Einstein Analytics does it all.
Bring all of the data together
Salesforce is the number one CRM system in the world for a reason. It comes with many easy-to-use features, reports, and dashboards, and allows you to visualise data in many ways. However, Einstein Analytics takes it a step further: it’s not just a tool, it’s a platform. It not only retrieves data from Salesforce, but also helps you import and analyse external data from sources like Amazon Redshift, Microsoft Dynamics, and Google BigQuery. And, the great thing is: the out-of-the-box connectors make encryption unnecessary. Just a few clicks are enough to connect new data sources. Create complete visualisations and discover important insights by bringing all of the data together on the platform. As a result, you no longer have to go through all of the different data sources manually to interpret them.
Unleash the power of AI
The AI-driven Einstein Discovery is your own personal data analyst available to you 24/7. It helps you find patterns and correlations, gain insights, and make accurate predictions. Einstein Discovery turns your data into answers, explanations, and recommendations in a way that’s easy for business users to understand. This means that you can find the answers to questions like “why did it happen?” or “what will happen if?” without having to do complicated statistical calculations yourself. Einstein Discovery analyses millions of data combinations in just a few minutes and uncovers key relationships and trends that will help you close deals faster, improve customer service, or increase productivity. Still want access to statistical analysis? In that case, one click is all it takes.
Integrate Einstein Analytics into existing applications
Seamless integration capabilities allow Einstein Analytics dashboards to be embedded across the entire Salesforce platform to give employees, customers, and partners access to actionable data and new insights. Users no longer need to manually switch between different systems and solutions to find the information they need to do their jobs. With embedded analytics implementations, all essential information sources are bundled in one place. Want to add dashboards to user records? No problem. Do you need Analytics to be shared with Communities so that external users can view apps? That’s possible too.
As Einstein Analytics was designed API-first, the Analytics Web SDK allows you to embed analytics in any webpage or web-based app. By specifying trusted sites in the Analytics Whitelist, you integrate dashboards into your website while making sure that the data is 100% protected.
Want to know more about Einstein Analytics?
Curious to find out how Einstein Analytics can give you more insight into your data and how to combine Einstein Discovery with AI? Contact Luuk Martens about Salesforce Einstein Analytics. We’ll discuss your specific situation over a cup of coffee. We’re happy to help you!