ASICS Powers the Future of Customer Experience with Nextview and Agentforce.
Innovation has been part of ASICS’ DNA for decades. From redefining performance footwear to continuously elevating how athletes experience the brand, that same drive for excellence is now shaping how the brand serves its customers.
We are proud to announce a major milestone in our long-term partnership with ASICS: the launch of Akira, a next-generation AI Service Agent powered by Salesforce Agentforce.
Beyond technology: A Strategy for Scale
For ASICS, this launch isn't just about implementing new tech, it’s about Scale, Speed, and Quality. Across Europe, ASICS has embraced "agentic AI" within its service channels to ensure customers receive premium 24/7 support.
Through Akira, customers can now effortlessly:
- Track orders and receive real-time shipping updates.
- Create return labels instantly.
- Discover the right products through AI-powered self-service.
- Seamlessly transition to a human agent when a personal touch is needed.
“Akira 2.0 by Agentforce demonstrates our commitment to premium 24/7 customer service. By combining agentic AI with human expertise, we are able to scale with the growth of our ecommerce channel. ”
- Carsten Unbehaun, CEO ASICS EMEA
As the largest pure-play Salesforce partner in EMEA, Nextview Consulting was tasked with more than just a technical rollout. We co-created a digital strategy to consolidate ASICS' Salesforce stack, including Commerce, Service, Marketing Cloud, Mulesoft, and Tableau, into a unified, future-proof "Center of Excellence".
By replacing legacy systems with a refactored, AI-capable foundation, we helped ASICS:
- Reduce IT costs by consolidating platforms.
- Improve Agility by bridging the gap between business and technical teams.
- Accelerate Innovation with a stack designed for rapid go-to-market delivery.
"ASICS is a fantastic example of a brand reimagining the customer experience. Nextview has been a pivotal partner in this journey, bridging the gap between high-level business strategy and technical execution to ensure ASICS is ready to lead in the new era of the Agentic Enterprise."
- Remko Reinders -
SVP & General Manager Salesforce The Netherlands
Is your organization ready to become an Agentic Enterprise?
The success at ASICS is a blueprint for the future of business. At Nextview, we don't just implement tools; we help you evolve into an Agentic Enterprise. By harmonizing Agentforce, Data 360, and MuleSoft Agentic Fabric, we build an ecosystem where autonomous agents and human expertise work in sync to drive unprecedented scale.
As the leading Salesforce experts, we ensure your data is grounded, your agents are intelligent, and your organization is ready to lead in the AI era. Learn more about our work with ASICS!
