Einstein Discovery
Salesforce Expertise
Einstein Discovery is a CRM Analytics capability that helps you to identify, surface and visualise insights in your business data. Driven by machine learning, Einstein Discovery delivers predictions and recommendations for smarter decision making and prioritisation.
Get valuable insights out of your data
- Einstein Discovery makes it easy to analyse your data and quickly find patterns.
Based on this, Einstein Discovery is capable of building a prediction model that can help you analyse, prioritise and classify business processes, workflows and your CRM users. In order to create such prediction models it relies on four types of analytics:
- Descriptive, what happened?
- Diagnostic, why did this happen?
- Predictive, what might happen?
- Prescriptive, what should I do?
The prediction model can in the end be used to optimise and automate your processes. It could, for example, analyse millions of data combinations in just a few minutes and uncover key relationships and trends that will help you close deals faster, improve customer service or increase productivity.
About useability and actionability
Einstein Discovery is capable of embracing individuals with little or no statistical/data science training, while simultaneously bringing many benefits to trained data professionals. It provides supervised machine learning in a no-code environment. It creates highly explainable and explorable data analysis that speaks to a broad spectrum of potential users, which include:
- Business Analysts
- Data Professionals, including Data Scientists and Machine Learning Practitioners
- Salesforce Users and Admins
- Business Managers and Executives
- Application Developers
Integration with Salesforce and Tableau
All of the recommendations, predictions and visuals can be implemented within your Salesforce CRM and Tableau workflow for smarter decision making and prioritising.
Experts
