Marketing Cloud Account Engagement (Pardot)
Salesforce Expertise
Level I specialist
Marketing Cloud Account Engagement (Pardot) is Salesforce’s B2B marketing automation tool. The solution is designed to manage all of your marketing automation from one platform. Seamlessly connect different campaigns, integrate your existing marketing activities and let go of the one-size-fits-all approach.
Get a clear idea
of potential
customer
profiles
- Marketing Cloud Account Engagement works seamlessly with your Salesforce Environment. As you stay up to date on leads, accounts, and contacts in Salesforce, you work on prospects in MCAE.
- This tool will enable you to gain all the insights you need to get a clear idea of potential customer profiles.
Integrate
with your
existing assets
- Marketing Cloud Account Engagement communicates seamlessly with Salesforce. This allows you to integrate both systems effortlessly with each other.
- If you’re sending out a mailing, it will be displayed in the Salesforce record, so you know whether your lead or contact person has logged on or off and if they read or opened the mail.
Account-based
marketing
- Getting insight into the behaviour of your prospect or lead is highly valuable. This can be achieved by calling or meeting, but also by sending them automated emails with relevant content.
- The integration between Salesforce and MCAE gives you real-time insight into your prospects.
- When you add Salesforce Einstein, the tool will predict the next step that you need to take to achieve success.
- Get real-time insight into your prospects!
Experts
