Accelerating European growth with NIBC Investment Partners

Eindhoven, 31 January 2022 – Nextview Consulting, the leading Dutch Summit Salesforce Partner, is partnering with NIBC Investment Partners to consolidate its leadership position in the Netherlands and to create a firm foundation for growth and impact in other Northern European markets. NIBC will take a minority share in Nextview, ensuring its unique independent position.

Conquering Europe as a certified B Corp

Huub Waterval, CEO & Founder at Nextview Consulting is thrilled that NIBC will be the new strategic partner and investor. “With this alliance we will be able to accelerate our European growth ambitions. Our first step is to speed up our growth in Germany, so that we can provide high-end digital transformation to even more customers, proving that our motto ‘designing better business’ and scaling-up go hand in hand.” 

Nextview was founded in 2009 and is currently one of the top Salesforce Boutiques in Europe, both in size and in partner status. The company has received numerous awards for quality, impact and growth capacity and serves many well known clients like Polestar and Hornbach. As a certified B Corporation Nextview strives for growth, but also generates a positive impact on people and the planet. The company, for instance, is one of the founding partners of Maas Cleanup, an initiative of Limburg businesses to solve the litter problem. 

Shares for colleagues of Nextview

In 2021, Nextview signed its 150th employee and has seen a successful market introduction in Germany. Together with NIBC Investment Partners the company will substantially expand its presence there. Furthermore, the innovative Design Thinking Centers concept will be rolled out to Frankfurt, München and Hamburg. As part of the transaction a ‘pool’ will be created to reward the colleagues of Nexview with a material portion of the shares. 

Huub Waterval: “I think that everyone who has contributed to the success of the company should also share in its success. Although we do not have plans for an exit or next funding round, everyone, not just the shareholders, will benefit if this might happen. One of our core values is ‘We do business with our hearts’. That is exactly where the decision to share comes from. I think the fact that our new investor agrees to this, shows their alignment with our values.” 

Acceleration of the CRM market

Frans van der Harst, Managing Director and Head of NIBC Investment Partners is equally excited about the cooperation: “Companies throughout Europe have very urgent challenges in the field of digital transformation. Nextview has an impressive track record in supporting and guiding corporate clients in their digital transformation and infrastructure. We are very proud to work with Nextview and look forward to supporting them in every way we can. Nextview has momentum. We are excited to see them accelerate in the Netherlands, Germany and of course the rest of Europe.” NIBC Investment Partners will be involved as a shareholder and investor next to Salesforce Ventures.

Huub Waterval: “The market for CRM was already growing fast. However, the upcoming years will show a massive acceleration due to trends in digitization and of course COVID 19-measures. This urges companies to optimize and digitize their customer interactions. With NIBC as our growth partner we can capitalize on these developments and trends. It allows us to scale our positive impact. Not only for our clients, but also for our people and the world around us. I am looking forward to sustaining and raising the bar together!”

About NIBC Investment Partners

NIBC Investment Partners is the investment branch of NIBC Bank (owned by Blackstone Group, one of the world’s biggest investment funds) since 2021. The entrepreneurial spirit of NIBC can be seen in its investment activities in midsized companies in the Netherlands. NIBC is a long term partner and works closely with management and shareholders to help them realize their growth ambitions. Its core team of 10 professionals is based in The Hague and plays an active role in creating value and taking on strategic and financial challenges. NIBC has a minority share in over 20 Dutch companies.

For more information, check: nibc.com/nibc-investment-partners or follow NIBC Investment Partners on LinkedIn.