Customer case

Green mach: Sales automation processes showed us where it is worth investing time

The family company Gastro Mach has been on the market for almost 30 years and is unique with its comprehensive solution for gastronomic operations. From the initial idea, to the design of the plan to the subsequent implementation and service, the architects and the entire Gastro Mach team can automate many activities. However, after a number of successfully completed projects and with growing demand, Gastro Mach began to feel that they needed to innovate their existing operations. The company realized that if they wanted to grow, they needed to be able to prioritize their activities and set up a functioning process. That is why the current system no longer suited their needs.

Needs that led to Salesforce:

• Indecision of co-workers to set priorities within business process
• Data availability in one place and access from anywhere for all (end of Excel spreadsheets)
• People management optimization

How did Nextview solve this?

Very often we encounter unsystematic and ineffective work with the obtained data. The basic expectation was to streamline the sales process. The request was to eliminate chaotic creation of offers and the need to obtain an overview of business opportunities.

The pressure was to keep a record of all the business opportunities, to not forget about any single one. We managed the initial data import and all additional consultations working remotely, within a few months.

As part of the project, we could use the experience from previous implementations to show the customer how to look at the problem and we're able to advise ways to solve it. We could also cope with situations where there was no assignment nor a detailed needs analysis.

We solved these challenges by agile cooperation, gradually mapping the process step-by-step and immediately integrating the agreed functionalities. With this procedure, we have shortened the implementation time, as well as the number of change requests.

To address the original requirements, further:

• To create an overview in the offer of products and services, which has up to 50,000 items
• To customize and tailor the Salesforce Solution
• To create a training module which could be used by wholesale partners and employees

Evaluation

An important aspect for Gastro Mach was to find an implementation partner who can adapt the entire technology to their needs, guide them through the platform functionalities & capabilities and introduce them in detail to meet the expectations based on the business specific processes.

At the same time, as a company that belongs to the segment of small to medium-sized enterprises, it needed a partner who specializes in this segment and understands it. Thanks to this connection, they have a perfect overview of all their activities and deadlines, their work is more efficient and they know exactly where to invest their time and resources.

• Salesforce is used by sales representatives, designers and the marketing team
• 2 years of active use, saving hundreds of working hours
• 4 month of implementation without process restrictions

About Gastro Mach

Family company, which was founded in 1991. It specializes in automation of gastronomic processes. Their custom solutions for kitchens, washrooms and dispensaries save not only money but also the environment. In 2005, the company built a modern headquarters with their own show-room and kitchen studio. Visit them at: www.gastromach.cz