Customer case
How Salesforce helped increase the sales at the Apify start-up
At the beginning, it was a small technological start-up of two classmates from college. On the market there was a lack of a tool that could download data from the web in high-quality and automate it. So they designed and created it themselves. With growing popularity and demand, they found that the total amount of data and information associated with the sales process is not sustainably stored using different applications, spreadsheets or e-mails.
Needs that led to Salesforce:
- Missing business process and records of business opportunities
- Integration with Apify technology
- Quality reporting
How did Nextview solve this?
The main challenge was the transition from the current system to the Salesforce system and the integration with Apify, all during the holidays. We divided the overall implementation into two parts, business and integration. First part, which dealt with the business processes, thoroughly they talked about the current situation and what they think the business cycle should look like in the future. That’s what we designed Salesforce for.
“From the beginning, we went through various solutions, which the CRM was able to replace. The number of our customers and employees increased and we needed a system, which accommodated all our requirements and would be available to all team members.”
- Jakub Balada - Co-founder Apify
The second part was the integration of Salesforce with Apify technology, where an intensive cooperation help meet the requirements of internal developers for the functionality of the system. Even though it took until September, the migration and integration were satisfactory for all. Apify being an IT company helped the communication even more.
“The success of the implementation was driven by Nextview’s participation in the Apify teambuilding, where we had the opportunity to get a lot of useful information. Then we used them accordingly to complete the project in fewer hours than originally agreed.”
- Zdeněk Jančík - Salesforce Consultant Nextview
To address the original requirements, further:
- To understand the benefits of Salesforce cloud solution
- To get a unique look at the customer and the whole business processes
- To start using dashboards with current information and reports
Evaluation
They consider the biggest benefit to be the overall transparency of data, order in documentation and the opportunity to have all information in one application. Because Salesforce is a cloud solution, users have access to general information at any time and from anywhere, which, among other things, led to more effective cooperation within the team. It is also encouraged to extend Salesforce with additional modules as required the company’s situation.
They have the opportunity to see the whole development of the relationship with a specific customer and to spot any new business opportunities. This data and knowledge is not only used by sales representatives, but also by other employees who communicate with clients.
- 3 months implementation
- Easy to manage one thousand of customers in more than 9 markets worldwide
- Salesforce usage for managing partner community sales
About Apify
Apify is a Czech technology company, founded in 2015. It operates a data download platform from the web and automation of processes on web, so-called robotic process automation (RPA). Apify Technology allows you to automate any manual activity in a web browser. The Apify team consists of more than 30 people who serve 1,000 customers. Visit them at: www.apify.com
“At first we thought that Salesforce is a robust solution rather for corporate companies. Nextview proved us wrong and showed that the solution is also suitable for a start-up environment.”
- Jakub Balada - Co-founder Apify
Want to learn more about the Apify customer case?
Feel free to contact Ewelina directly.