How Snowflake gives Salesforce CRM decision makers superpowers

Gathering data is one thing, making efficient use of them is another. Although many companies have many data sources available, most businesses lack the right solution to get the most out of their data. At Nextview, we see Snowflake as the central warehouse for all your data, creating a single version of truth. Not only to send data to, but more importantly, feeding real-time data back to Salesforce with intelligent and relevant insights for every user, allowing them to make better decisions. Especially with the introduction of Salesforce Data Cloud (previously known as Salesforce Genie), the real-time Customer Data Platform solution, it’s even more powerful to have all enterprise data in Snowflake available in Salesforce. We are therefore proud of our partnership with Snowflake, the cloud data solution that will drive your business forward.

Challenge - Insights to drive your decisions

In today’s competitive market, data plays an essential role to answer customers’ needs and stay ahead of the competition. But with all the different systems in place, getting the right data to the right user is a challenge on its own. Salesforce succeeds in providing their users a comprehensive customer 360 overview of the usual siloed data from different systems. However, not all your systems and historical data can or should land in Salesforce itself. Therefore a strong Cloud Data Platform like Snowflake can provide your CRM with additional superpowers. For instance, how will your Customer Service department leverage information coming from your vehicles, machines or smart products? How will you display high-level financial information without needing to store all the payments in Salesforce? Or how can you improve on time-delivery within your supply chain?

Solution - Data to support your business

Snowflake brings all your data together. As a cloud-based warehouse solution, it not only provides a comprehensive data overview but also offers an elastic performance engine and an intelligence infrastructure, ready for new data sources to be added whenever necessary. That is, however, not the only reason to opt for Snowflake. The solution has more advantages other data warehouses don’t, says Ralph. With Snowflake, sharing data  with your business partners or acquiring third party data from the Snowflake Data Marketplace is made very easy. In the end this will result in faster insights and a significant cost reduction data engineering-wise. Snowflake has a big ecosystem of applications connected to it. “For example, Salesforce and Snowflake created out-of-the-box connections, so you can connect and use Snowflake data very easily in the Salesforce ecosystem. Together with Salesforce Data Cloud, data becomes real-time available without the need of moving the data.

Results - Better decisions

For every client that wants to get more insights from their data, Snowflake is the enterprise data platform that connects the dots on every level. Your main benefits?

• By bringing all your (internal and external) data together, Snowflake offers better insights and decision-making superpowers.
• Snowflake breaks down data silos and provides information that is relevant to its user.
• Ready to kickstart? Snowflake comes with out-of-the-box integrations and an accessible pay use model.