Customer case
IP Fabric: Saving 2 hours a day thanks to Salesforce integration capabilities
Founded in 2015, IP Fabric is a Prague-based company that developed a network assurance platform to make the lives of network engineers easier. Preventing outages and automating network operations, it supports them in day-to-day activities.
From in-depth discovery, through graph visualization, to packet walks and complete network history, IP Fabric enables companies to confidently replace manual tasks necessary to handle growing network complexity driven by relentless digital transformation.
Determined to transform their internal operations, IP Fabrics decided to replace their existing CRM system with Salesforce. The company started growing rapidly and the old system was not able to keep up with its growth, especially once having more complex sales processes.
Needs that led to Salesforce:
- Data accuracy: The previously used system could not keep track of all the outbound communication
- The reporting capabilities: Growing rapidly, the former system could not deliver required advanced reports
- Revenue sources: The data model had to be restructured to understand where the opportunities come from
How did Nextview solve this?
At first, IP Fabric was planning on doing the Salesforce implementation in-house. However after several discussions with the Salesforce team, they decided to use the expertise of the implementation partner.
“Salesforce recommended Nextview straight away. We wanted to be sure and did the research ourselves, too. Nextview got great recommendations, but we got in touch with other partners as well. At the end of the day, we chose Nextview anyway, because of the approach. The Nextview team seemed to understand our business needs. Even though we mainly work remotely, we decided to go for Nextview as a local partner.”
- Nikola Zdravkov - Data Analyst and CRM Specialist at IP Fabric
Several teams at IP Fabric and around 20 people work with Salesforce on a regular basis. The business processes are now more transparent, especially for the sales team. Business development representatives can now easier work with leads, understand their sources or keep track of all new activity. Account executives can now analyse what kind of opportunities bring the most revenue and strategize into which channels they need to invest the most money and time. The marketing team can also focus on the data driven strategies using Pardot, its automation, business logic, lead scoring & grading system, and more. Admins have better visibility to the incorrect data, can check key fields at opportunities and see whether it is in the right stage at the right time. The cross-team collaboration is also enhanced using Salesforce Chatter.
The main benefits of implementation:
- Saved 2 hours a day: Thanks to 3rd party systems integration with Salesforce
- Interactive dashboards: With Tableau CRM to match the needs of the sales team
- Sales engagement platform: And other system automations to replace manual processes
About IP Fabric
- Industry: High Tech
- Region: Prague, Czechia
- Salesforce product/s: CPQ, Sales Cloud, Pardot, Tableau
- Number of employees: 50
- Number of users: 20
- Implementation time: 2 months
“Thanks to Salesforce and Nextview, we reduced the administrative burden with 3rd party solutions that are now integrated with Salesforce. For example, the outbound activities were all done in a different system before. Now having all data connected in Salesforce, our sales reps save at least 2 hours a day avoiding switching between multiple systems. Even though the implementation of Salesforce was done remotely, we cannot complain about the communication we had with Nextview, available to always support us.”
- Nikola Zdravkov - Data Analyst and CRM Specialist at IP Fabric
Want to learn more about the IP Fabric customer case?
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