Salesforce Winter '24 Release

Exploring the Salesforce Winter '24 Release for Salesforce Marketing Cloud (SFMC)

Just prior to the Salesforce Winter '24 Release,  Salesforce Marketing Cloud (SFMC) received some impressive enhancements. Dive into the details with Juul Stienen, Sr. Salesforce Consultant for SFMC at Nextview Consulting.

Simplifications for Journey Builder to streamline your navigation within a Journey and zoom in on an important touchpoint

The latest SFMC release introduces several pivotal features for the Journey Builder, aiming to enhance usability, transparency, and performance:

1. System Optimization Dashboard (Beta): A new dashboard to optimize journey performance in your business unit, showcasing journeys and configurations affecting system processing speed.

2. Streamlined Journey Navigation: Enhancements now allow users to expand or collapse all journey activities simultaneously, and the canvas size dynamically adjusts, facilitating focused reviews and troubleshooting of specific journey sections.

3. REST API Integration for Journey History: Marketing Cloud developers can export up to 30 days of journey history by business unit, capturing details about journeys, activities, status, errors, and more. This aids in troubleshooting, segmentation, and reporting.

4. Flexible Email Activity Delivery Windows: Throttle your email sends by setting a delivery window and hourly threshold separately for an email activity. This offers a more adaptable approach to managing email sends, previously only available in Email Studio and Automation Studio.

5. Enhanced Exit and Goal Criteria: Journey data and Contact data can now be combined as part of the Exit and Goal criteria. This simplifies the user experience by eliminating unnecessary Decision Splits, allowing for more intuitive dataset attribute comparisons.

6. Salesforce Data Entry Object Views: Marketing Cloud Connect users leveraging Salesforce data entry can now filter journeys approaching the Apex limit per object, ensuring efficiency and preventing data bottlenecks.

Extended reporting capability’s to create better insights for running your marketing campaigns.

Discover the latest release for Marketing Cloud Intelligence!

1. Direct Export to Google BigQuery: Seamlessly export your marketing data from Marketing Cloud Intelligence straight into Google BigQuery. This not only makes unified marketing data readily available to the entire organization but also simplifies the data backup process.

2. Advanced Pivot Table Features: Introducing Drill-down and Filter functionalities. These new features enable users to emphasize or segregate specific fields in the Pivot Table widget, offering a more detailed perspective of data.

3. Refined Workspace Management: Take charge of your workspaces with a revamped settings layout. Experience improved categorization and effortless navigation, making workspace management more intuitive.

4. GA4 Integration for Email to Web Conversion App: Note that Google Analytics is phasing out UA360 support. From July 2023 onwards, the Email to Web Conversion app has ceased UA360 support and is now exclusively compatible with GA4 instances.

Easily restoring content in content builder to ensure an up to date content library.

Users of Content Builder can now enhance content management by dispatching recoverable content to the Recycle Bin. This functionality enables you to retrieve discarded content items without reaching out to Support.

Sending whatsapp messages with media, like picture, video’s or files directly from Marketing Cloud.

Deliver a media message via WhatsApp by attaching a media file to the message header. Whether it's an image, document, or video file, you can incorporate them into any message type. For session messages, you have the added option to attach an audio file.