Customer case
Swiss Sense optimizing their insights using Salesforce CRM analytics and Tableau
Swiss Sense, a leading provider of high-quality bedding and sleep accessories, partnered with Nextview Consulting to improve their data and analytics processes. As a leading European Salesforce Boutique, Nextview's expertise and innovative solutions helped Swiss Sense streamline their data management. They additionally gained valuable insights to drive business performance.
“I am incredibly proud of how swiftly we can create an MVP based on a department's needs, and then rapidly develop it into a functional product.”
- Joey Janssen - CDO/CIO, Swiss Sense
Overcoming Data Management Challenges that are specific for Swiss Sense
Swiss Sense faced multiple challenges in data management, including the implementation of Salesforce as their new CRM system and adapting to different KPIs. As a retailer, Swiss Sense deals with extensive customer data, infrequent customer interactions (since a new bed is only bought once every 6-8 years), and the challenge of keeping data up-to-date. Key questions included assessing data quality, evaluating departmental productivity, and identifying data-related errors.
Using extensive industry and company expertise to come to the right questions and solutions
Leveraging the deep relationship with Swiss Sense, Nextview Consulting conducted an in-depth data analysis to identify disruptions and root causes. The approach involved continuous improvements and step-by-step testing to ensure optimal results.
Key steps included:
- Data analysis and follow-up discussions with business stakeholder
- Creating data migration reports using Tableau
- Data cleaning to improve data quality
- Integrating data from multiple sources, such as SAP and Salesforce
- Implementing a customer master data management system for a complete Customer 360 view
Measurable impact on Swiss Sense's Logistics and Quality
Nextview Consulting's data and analytics solutions significantly improved Swiss Sense's business performance.
The results included:
- Enhanced operational insights for CRM users, enabling them to monitor their operations, management, and results in an efficient way
- Resolution of logistical and operational problems through improved data quality, resulting in faster processes and fewer defects
Data-Driven Decision Making for Personalized Sleep Comfort
Swiss Sense's partnership with Nextview Consulting has resulted in a more efficient, insightful, and productive business. By refining data management processes, Swiss Sense can now make better-informed decisions and continue to excel as a top-tier provider of luxurious sleep products. This collaboration showcases the power of data-driven solutions in driving business performance and customer satisfaction.
