Marketing Cloud

Build
personal
customer
journeys

• With the Marketing Cloud Journey Builder, you build personal experiences at every stage of the customer journey – through email, mobile and advertising. 
• Listen to customer prompts, respond to important events and discover what moments determine the customer experience through insight into extensive customer data. 
• You can also easily customise the journeys based on current and predicted customer behaviour. The result? A better relationship with your customers.

Automate,
personalise,
create and
test emails

​​​​​​​With the powerful Email Studio composer, you can create smart emails and personalise and scale your email content for perfect viewing on any device. 

• Automate email marketing activities such as welcome emails, take advantage of AI and use standardised testing capabilities such as A/B testing to increase your success.

Manage multiple
social channels
within one platform

• The Social Studio within Marketing Cloud is a complete platform for social marketing. Listen, analyse, publish and communicate from one platform. 
• Connect your social channels to marketing, service and sales, and benefit from AI-driven automation and insights.

Get started with
SMS marketing,
push notifications
and group messages

• With Mobile Studio, you can easily create and send personalised mobile messages, in-app push messages, and mobile chats in real time. 
• Use location-based push messages and cross-channel messaging to ensure consistency in your messaging.

Manage
your ads
securely and
on any scale

• With Advertising Studio from Marketing Cloud, you integrate digital ads with your marketing and CRM data to offer customers a personalised experience. 
• Use your CRM to generate Google, Facebook, LinkedIn, Twitter and display ads and retarget suspects, leads and customers as part of the journeys you create in Journey Builder. 
• Improve your acquisition and nurture strategy by coordinating your ads with lead scoring, email nurture campaigns and your sales teams.

Develop the best
customer
experiences
at any time

• Marketing Cloud’s Interaction Studio reacts to consumers’ real-time behaviour as soon as they come into contact with your brand’s channels. 
• Bring together web, call, sales, and CRM data to create a personalised offer. 
• With Interaction Studio, you create the best customer experience when consumers are engaged with your brand. 
• Take advantage of real-time decision making through your channels and use real-time web context to create the Next Best Action for your call centres. 
• You’ll also have access to advanced marketing automation capabilities.

Create
personalised
landing pages

• With Marketing Cloud’s Web Studio, you can easily build landing pages and microsites to include in your customer journeys. 
• It’s all personalized for an optimal user experience.

Use Google
Analytics data
effectively

• Integrate and use your Google Analytics 360 data in the Salesforce Marketing Cloud platform and create and activate cross-channel audiences for advertising and targeting purposes. 
• Personalise your website and trigger automated campaigns based on Google Analytics 360 data.

Grow
partner
engagement

• Enable consultants, franchisees and other stakeholders to collaborate on digital marketing and campaigns. 
• Give your partners the digital capabilities you have as a Marketing Cloud user to jointly run marketing campaigns and let partners personalise and send content from Salesforce Sales Cloud, Service Cloud, or Community Cloud. This increases the involvement of partners in filling the marketing and sales pipeline.