Customer case
Iddink Group
Ready for more growth
How implementing Salesforce helped these educational service providers put customers where they belong - at the heart of their business and their minds.
Challenge
A unified customer experience
Every day, more than 2 million people in the Netherlands, Belgium and Spain use the educational services of Iddink Group, part of Sanoma Learning. The company offers student administration systems, digital learning environments, apps and learning materials. The software packages EduArte and Magister are market leaders in the field of student information. They help teachers, school administrators, students and parents. The company, founded in 1922, joined Sanoma Learning in 2019.
Iddink Group came into existence through the acquisition of several companies. The company worked with a multitude of CRM systems, databases and processes. This fragmentation proved an obstacle in the pursuit of improved customer service and more efficient work processes. Together with Nextview, the company took the step towards a CRM system that offers room for further growth and provides customers with a uniform experience across all services.
Results
Clear and efficient
- A uniform working method for all employees of the four Iddink Group business units
- Clients and employees benefit from an efficient process and a clear overview
- Iddink works with a 360° customer view
