Housing Associations

The essential role and growing pressures of Housing Associations

Housing associations sit at the heart of society, providing not just homes, but stability, trust, and community. They are the backbone of social infrastructure, ensuring that everyone has a safe place to live.

However, this vital mission is increasingly challenged. Associations are navigating a landscape of ageing legacy systems, complex partner chains, and rapidly growing expectations from tenants, municipalities, and regulators. The industry is under immense pressure to do more with less: providing greater transparency, digital convenience, and sustainability, all while managing limited budgets.

We can help you to:

Deliver exceptional tenant experiences

A modern housing association thrives on satisfaction and trust. With Salesforce, you can offer tenants a seamless digital experience, from reporting repairs to receiving updates and feedback. Personalised, proactive communication across every channel increases transparency, reduces frustration, and directly improves NPS and long-term tenant loyalty.

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Build trust through data transparency

In an environment of rising expectations and limited budgets, trust is built on insight. The Salesforce platform provides one integrated view of tenants, assets, and partner performance, enabling informed decisions, compliant reporting, and transparent communication with residents, boards, and local authorities.

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Empower tenants with digital self-service

Today's tenants expect instant, convenient access to services just like they do with commercial providers. By offering an intuitive, mobile-first self-service platform, you empower residents to manage their own housing affairs, from tracking repair status to scheduling appointments, on their terms. This shift not only reduces administrative burden and incoming call volume for your team but also builds tenant autonomy, satisfaction, and long-term engagement.

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Transform maintenance and field operations

Matching work performed by partners with the actual repair outcome is often a challenge. Salesforce Field Service connects tenants, planners, and contractors in real time, ensuring the right job is done by the right person at the right time, with clear accountability and measurable performance across the entire chain.

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From ERP to ecosystem: connecting people, homes, and data

For decades, the standard has been the ERP-centric model. While these systems are strong in administration, they often lack the agility and customer connection required today. To meet modern demands, a transition is necessary, moving toward an open, data-driven platform that connects tenants, planners, and partners in real time.

Salesforce provides this foundation: a unified ecosystem where every service request, field operation, and communication becomes visible and measurable. This isn't about replacing what works; it's about connecting what matters to drive better outcomes for everyone involved.

Partnering for Design-Led Transformation

At Nextview, we act as the partner to facilitate this vital transformation. What sets us apart is our Design Thinking DNA. We start by understanding the human reality, the tenant waiting for a repair or the coordinator struggling with disconnected tools and co-create practical solutions that combine technology with empathy.

Every engagement follows our Design-Led Transformation approach:

Empathize & define – Uncovering real pain points through collaborative workshops.
Design & prototype – Visualising digital journeys that simplify work and improve satisfaction.
Build & scale – Delivering Salesforce solutions rapidly to ensure adoption and measurable results.

Driving Measurable Impact for Associations

By establishing a digital foundation, housing associations can achieve outcomes that strengthen their mission:

Higher tenant satisfaction (NPS) through proactive, digital-first communication.
Real-time control of maintenance performance via integrated dashboards.
Transparency and compliance through unified data and reporting.
Empowered employees who can focus on meaningful service rather than struggling with systems.

Our promise

Designing better business

We are here to help you with digital transformation to advance business for the better. To boost your customer-centricity, digitize your operations and bring your data to life. Blending deep industry knowledge with design-led Salesforce experience, we challenge you to reimagine the way you operate.

Fully customer focused

The digital transformation to genuine customer centricity made easy, in an end-to-end experience, 100% satisfaction guaranteed.

By putting you at the heart of our approach, we help you centering your customers and shape the future of your business.

Design-Led approach

More than just a technological transformation, digitizing changes the way you do business.

We help you optimizing your processes, whilst keeping everyone on board. As a Platinum Salesforce partner, we know what we’re doing and we are doing it right.

Remote but close

We care about you and use all our talent, experience & knowledge to fix your problems.

To work and play hard together towards superior results, we create the perfect environments in our on- and offline Design Thinking Centers. Even if split by oceans, we’re 100% connected. Our customers are always close at heart.

Always on top of things

Let us introduce you to the easy way to explore data and discover insights that help you shape the future of your business.

Real-time, clear and consistent, with a 360 degree customer view, or even discovering the new world, unleashing the power of AI.

One for all

Clear and consistent. One way of working across all your business units, enhancing productivity and great collaboration.

Versatile in every way, standardized to make it easy adopting new developments. Lowering the administrative burden, empowering people and reducing mistakes.

Think fast, move faster

Tomorrow starts today. Sure, big steps require careful consideration. Expect us to fanatically start digging deep until we reach the core of your business.

But we don’t see the need to write tenuous reports before starting to move. We’ll take this journey to full customer centricity. One step at a time, starting right now.

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Growing is about learning. About new perspectives merging into new ideas that move everyone forward. We invite you to join the conversation. About digital transformation, technology, trends and how thinking outside the box can help to design better business.

Housing Association experts

Digital transformation. Human approach.

Curious how the possibilities of technology can boost your customer retention? Our experts are here to help.

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The essential role and growing pressures of Housing Associations

Join the conversation

Digital transformation. Human approach.

Jules Dorssers

Sales Executive

Arnaud Wingelaar

Engagement Lead

The essential role and growing pressures of Housing Associations

Join the conversation

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Jules Dorssers

Sales Executive

Arnaud Wingelaar

Engagement Lead